What is a Trademark Monitoring Service?

Registering a trademark is the first step towards protecting your brand name. A trademark is a symbol and can be anything from a name, picture, and word to even a label or a sound. Once registered, it can be a precious asset for a business, as with a trademark, the business can project its unique positioning to the consumers. To ensure you have full control over it, you must keep a close watch on all the probable attempts by other businesses and individuals to register similar trademarks, even if they are related to other domains. While the Registrar does have its own set of rules for approving trademarks, more is needed to ensure that no similar or identical brand names are registered. This is where an international trademark watch company comes in; it will keep you informed of any similar brand names across the web or new applications at the trademark office, both in India and globally.